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Why Animated Video

Content is all about telling a story. Whether it’s a story about your product, your customers, or maybe even compliance changes, your main goal as a content crafter is to share a message that compels, persuades and convinces your audience to take action.

But the story is only as good as its execution. Think about it. If you have a great story, but deliver it poorly, your audience is less likely to take action. That’s where animated video can help.

Animated video is a rich, engaging medium, that is cost-effective, easy to manage, and will help your key points pop. It offers all the benefits of a visual medium with much smaller resource requirements than you might expect.

(Source:https://www.vyond.com)

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What Is Branded Video Content?



Branded video content is the name given to marketing videos that are created with the purpose of increasing your brand recognition among your target audience.

Unlike traditional advertising, branded videos do not always promote products or services directly. Instead branded videos focus on educating and entertaining their audience with a view to building a positive brand association that can be leveraged to bring in customers further down the line.

(Source:https://viddyoze.com)

Branded Video Statistics

    • 86% of consumers say that branded content has played a part in their purchases – Wyzow
    • 54% of people want to see more video content from a brand they follow – Hubspot
    • LinkedIn users are 20x more likely to share a video compared to other content – LinkedIn
    • 45% of people want to see more live video from brands they follow – Sprout Social
    • 64% of consumers said they’d bought something after viewing a brand’s video on social media – Tubular Insights
    • 82% of consumers say they feel more positive about a brand after consuming customized content – Demand Metric

(Source:https://viddyoze.com)

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